Miss Ewe Illustrations' Tip

KNOW THY ART: DEFINITIONS OF USAGE TERMS

The Internet holds a wealth of art that can be purchased for use on your business materials. While the variety and accessibility is exciting for the designer and client, the consumer must be aware that the images available on the Internet come with conditions and are protected by Federal Copyright laws.

Royalty Free.  You are purchasing an image to use as many times and in any manner you choose, usually with the provision that it not be used in a humiliating or degrading manner. 

Rights Managed.  An image that is "rented" for one time use at a price that is determined by how the image will be used (the price varies between the use on a book cover, a national billboard campaign, a website, etc.).

Clip Art.   Ready-made images of computerized art, usually cartoons. Although advertised as free, Clip art often comes with a high price; ... your email address and personal information. Your information can be used for marketing and of course, SPAM.

Stock Art.  Professional images that communicate a feeling, thought, or event. Stock art is comprised of photos, computer generated art, and traditional art.  Depending upon the source of the images, an image may be Royalty Free or Rights Managed.

Licensing Agreement.   A licensing agreement states who owns the copyright to works and how a written or visual work can be used: how long, where, and other circumstance.

Copyright.  A copyrighted piece of work is designated by the symbol "©" and the copyright year. The copyright protection is a US Federal law. The Graphic Artists Guild supports compensation of artists for the use of their copyrighted work and supports "Ask First", designed to heighten public awareness that if a copyrighted work is used (even from the Internet) the artist is entitled to compensation. 

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